When it comes to making the most of this busy time of the year, being prepared with brilliant branding is the key to success. We’ve put together five strategies to help you get a head start on the silly season and allow you to better build loyalty all year round.
To make sure your product stands out in the Christmas crowd, you need to pack a punch with your packaging. Alongside identifiable branding elements, you could think about a short run of yuletide-themed labels or stickers which can turn your product into merry merchandise. If you’re selling at markets, brighten up your display with clearly branded and packaged products. To maximise your offline reach and make the most of the silly season, your business cards need to be current and remember to include details of where customers can purchase online.
Your customers can tell you care by the way you package your orders. As an important continuation of your brand, getting your goods gift-ready is just another string to your silly-season bow. Put careful thought into what materials, colours and embellishments will assist you in amplifying the spirit of your brand. If you’re gift wrapping or shipping, make sure you’ve stocked up on shipping labels, tape, bags and anything else you need to wrap and pack your products.
When it comes to leaving a lasting impression, it doesn’t take a big budget to make a big impact. If you’re selling at markets, consider offering free branded gift wrapping. If you’re selling online or across social media, offer to add a gift note for recipients or even include a blank gift tag as an inexpensive add-on. The holiday season is a sentimental time for most, so don’t forget to write a note to say thanks.
The ideal customer is a repeat one, so keep this in mind when it comes to preparing for the end of year rush. Think about rewarding your loyal customers by giving them an extra gift with purchase. To entice first-time customers to buy again, perhaps print some branded loyalty cards that can be used online or at your next market. Display these front and centre or include them in your online orders with a note of thanks.
Aside from an increase in sales, the silly season presents a great opportunity to connect with your customers and build a community. If you’re selling at a market, engaging your customers can be as simple as asking them to join your newsletter or asking them to follow you on social media. Give them an idea of the sort of communication they can expect from you – whether you’ve got product launches, competitions or access to discounts in the pipeline. Also, make sure you let them know where and when they can next find you at a market. In the lead-up, ensure that your online presence is as professionally branded as your products and double-check that your contact details are correct.
Leveraging the silly season through product presentation, communication and branding brilliance all starts with making a joyful impression. Avery can help you deck your halls with our huge range of products. To transform your brand from every day to merry day – take a look at our Avery range and get busy with your finessing your product’s festive finery.