As a long-time lover of candles, Cindy became increasingly frustrated with buying high-priced products only to find the fragrance disappear into thin air. She took matters into her own hands and began experimenting with soy-based ingredients infused with essential oils to see if she could get a longer-lasting effect.
In July 2016, Cindy’s first range of Boskwena candles was released. And both her business scents and business sense have been flourishing ever since.
When she first started out, Cindy’s candle-making was a hobby that helped support her ‘regular’ job as a musician. With a lot of downtime during the day, Cindy used the time to research and plan ways to turn her hobby dreams into a business reality.
She knew she needed to promote her product, so she became a regular stallholder at some local markets. There she would talk to other makers to gain their advice, as well as strike up conversations with her customers and happily take their constructive feedback on board. One of her earliest lessons was to keep her stall simple by removing the clutter so customers could focus on the products without being distracted. This piece of advice stuck with Cindy, and she applied it to most of her marketing and overall branding strategy.
These days, Boskwena is no longer a hobby business. Cindy still has plenty of time off during the day, only now she uses it to look for inspiration and long-lasting scents for her candles.
One of her favourite places is the kitchen, where she’s often cooking and creating simultaneously. The combination of aromas coming from the oven, burners or blender are often stored away in Cindy’s memory banks so they can be recreated at a later date with various oils and unguents to make the latest collection or the next special release.
And while Cindy has time for inspiration, creativity and product development (the range now includes tealights, melts and diffusers), the simple elegance of her packaging has remained the same. By using the classic combination of black and white for her candle labels, her products retain a timeless look that can blend in with almost any decor and not fall foul of the marketing trends that can quickly date a product.
If you’re looking for inspiration to develop a timeless design of your own, head to the WePrint Inspiration page and see what our real-life customers are designing for their brands.