Ellana Haddrill’s love for creating in the kitchen first came to light while raising her children on Kangaroo Island in South Australia. The island’s now thriving art and food scene was beginning to emerge, and it inspired her to start experimenting in her kitchen and making her sweet treats. When she moved back to her home state of Queensland, it was time to turn a sweet hobby into a fine business.
It’s no surprise that Ellana has a sweet tooth. In fact, she describes it as a necessary part of the job description. She readily admits to making extra donuts so she can ‘sample’ them, and won’t ever say no to an old-fashioned, homemade apple pie. It just doesn’t happen.
But what does happen a lot is Ellana spending time sourcing premium quality ingredients to make her customised cakes and cookies taste as amazing as they look. Ellana’s aim is to always create a customer experience that’s as delightful as her treats – from the first conversation through to delivery and the tasting. By working closely with her clients she can create products that complement any event, and she looks to art, colour, texture, design and taste for the inspiration to deliver something distinctive.
Keep it simple and sweet
Part of the SweetP experience is the simplicity of her packaging. Ellana wants her products to be the hero, so they’re presented with clear lids that allow their beauty as an artform speak for themselves. She believes unboxing a customised dessert is almost ceremonial, so any packaging needs to enhance the experience, not detract from it. For this reason she chooses her labels wisely in terms of design, colour and placement. A single label with the SweetP logo is used on the clear lids. And on the bottom of the box or package you’ll find the ingredients list, which changes depending on the product. It’s this need to regularly change the content on labels that makes having flexibility in print volumes so important to small hand-craft businesses such as Ellana’s. These days you need a supplier that makes it easy to order large numbers of customised packaging labels for the day-to-day orders, as well as small print runs to suit special occasions such as Mother’s Day or Valentines’ Day. This flexibility means the designs can change annually to keep up with current industry trends. And makers such as Ellana don’t have to store or destroy large quantities of labelling stock after each event.
In 2017 Ellana opened her own studio in Noosa, and she hasn’t looked back. The business grows from strength to strength, and with five children now at school she’s found a beautiful balance between being her own boss and being a Mum.You too can take advantage of special occasion events for your business. Head here for all the details on creating customised labels for small or large print runs.