Ellana Haddrill’s love for sugar art first came to light while she was raising her children on Kangaroo Island in South Australia. As the thriving art and food scene began to emerge on the Island, she began experimenting with the sweet granules before returning to her home state on the Sunshine Coast, Queensland. One year ago, she opened her own studio in Noosa, and has never looked back.
In creating her customised cakes and cookies, Ellana finds inspiration in art, colour, texture, interior design and taste. Using premium quality ingredients, she makes sure her sweet treats taste as good as they look and are as distinctive as her customers and their events.
It’s no surprise that this dessert goddess has a tragic sweet tooth, in fact, it’s almost part of the job description. She admits that at times, she makes extra donuts so that she can ‘sample’ them. And for the love of sugar, don’t ask her to walk past a good old-fashioned homemade apple pie.
As well as a baking brilliant things, Ellana exercises a different part of her creative brain as a marketing and events manager, working extensively across tourism and community development. With all five kids now at school, she’s taking some breathing space and finds herself at a crossroads: return to work or to take a risk and start a small business. After weighing up the pros and cons, she walked towards the autonomy and promise of her passion and became her own boss. Now, with the flexibility to set her own hours, Ellana has found a beautiful balance between her business and being a Mum.
Ellana believes that packaging is powerful, telling your clients why your product and brand are different from everything else out there. SweetP embraces a minimalistic and iconic packaging with clear lids which hail her product as the hero. Unboxing a customised dessert is ceremonial, so the packaging needs to lead you to this ‘cake as an event’ feeling.
This maker uses WePrint labels to list her ingredients and to brand her specialist event packs for distinctive occasions like Mother’s Day or Valentine’s Day. Ellana loves producing professional labels that are easy and convenient to use and print. Perfect for small print runs, she stands by them as the standout labelling option for makers.