When plans for the long weekend fell through, Daniela and her partner decided it would be fun to try their hand at candle-making. A quick trip to pick up supplies and they were soon in the kitchen melting wax and setting wicks. Before they knew it, they’d made more candles than they could burn and had fallen in love with the process of creating amazing scents.
The beginning of Littleduck Candle Co.
Proud of their weekend efforts, Daniela’s partner shared their candles on social media and was surprised at the level of interest in their scented sensations.
It didn’t take long for the pair to start thinking about turning their new passion into a profitable business. With an abundance of ideas for new scents and an overwhelming desire to deliver a personalised and memorable customer service experience, Littleduck Candle Co. was created.
The kitchen quickly became Daniela’s new workspace as she went about creating long-lasting fragrances that invoke the senses. Drawing inspiration from her travels and the world around her, Daniela creates scents that can comfort or invigorate.
Take her almond chai latte candle, for example. Using her favourite hot drink as the inspiration, this candle blends a mixture of sweetness and spice to give a warm aroma that envelopes the house.
Or there was the time during a Sydney winter when she was missing the Hawaiian sun. Daniela turn that pining into a candle that captures the light tropical aroma of Aloha, to make you feel like you’re on Waikiki beach, soaking up the sun.
Taking the next steps to success
Daniela’s memorable candle scents have proved to be extremely popular online and, as such, the pair are now taking their creations to their local markets and introducing them to a new audience.
This new venture, coupled with a desire to make Littleduck Candle Co a full-time operation, meant that Daniela had to think about how her products were packaged and presented. In the beginning, Daniela was handwriting each label to give it that personal touch. These days, she uses customised candle labels that have photo quality printing and a long-lasting adhesive. This simple change now means that Daniela’s candles now have a polished look that matches the high quality of her products.
By creating incredible scents, wrapped in striking packaging and with individual follow-up, Daniela and Littleduck Candle Co. are making their products and customer experience stand out from the crowd.