If you’re an online or retail business, you’re always looking for ways to make your brand or products stand out. To make your customers remember them. And there’s no better opportunity to do this than during festive seasons or iconic calendar events. Once the calendar starts its run to the end of the year, it’s time for you to turn your attention to how you’ll stand out in a busy marketplace. Whether you’re a café owner or a candle maker, one of the easiest ways to do this is by creating custom labels that personalise your merchandise.
With professionally printed labels, you can get your logo or message on just about anything. With simple to use templates or by uploading your own design, making an impact with your marketing has never been easier. You no longer need to bulk order or wait weeks for delivery, changing your messaging to suit the season is both cost and time effective.
Here are some ways to share and connect with you customers.
Design labels that last
In the world of retail, there’s very little that can’t be improved with a professional and personalised label.
If you’re a cafe that sells your own range of coffee or take away treats, then packaging labels can brighten up the plainest paper bag. Your design can be simple and effective, featuring only your logo. Or you might want to add your contact details so your customers can place their next order by phone or online. Personalising your labels not only looks great, but they can also help build brand awareness, or gain repeat business.
Now, if you’re a gift-maker selling beauty products or home-made foods, you’re going to want a label that won’t lift or peel. This is entirely doable, even with short print-runs. Just make sure your label printer has something like a ‘bath & beauty’ or ‘food & beverage’ range of labels. These are purpose-made for the job, with photo quality printing and special, no-peel adhesive. That way you can ensure your labels will last longer and look better.
And no matter what type of business you have, any time of year, customised mailing labels are a great idea. Not only do they bring a touch of authenticity to your packaging, but with the volume of parcels being sent, clearly printed labels make it much easier for your product to be delivered to the right person at the right address.
Get creative with your cards
It wouldn’t be special without sending and receiving personal cards. During the year you can take a simple business or postcard and turn it into something special for your customers.
An A6 (or postcard) is the perfect size to tell your cafe customers about your new seasonal menu, your opening hours over the period or to run a kids colouring-in competition. If you’re a product-based business, include a postcard as a direct marketing offer aligned to a specific iconic calendar event. What do we mean by that? Consider designing a card that showcases other items in your range, or has a special offer for a limited time using the theme of that calendar event to capture attention.
Just make sure you look for a card printer that won’t force you to print way more than you need. The better card printers these days will print as the realistic amount that you would use, so you won’t be left with hundreds of them.
Why not start designing your card now.