Deciding on the packaging and labelling for your new product is a big step. Whether you’re new to business or just want a new look, here are five trends currently catching our eye.
This recent trend shows no sign of leaving us anytime soon. In 2019, minimalism is about clear, clean labels and simple packaging that lets the products speak for themselves. It’s where bold brands are taking their products with a simple ‘We have nothing to hide’ attitude.
By using bold colours to stand out on the shelf, and bold typography that draw your eyes to the words, the packaging’s sole purpose is to not detract from the message on the front.
Almost a follow-on from the unicorn resurgence, gradient colouring is one of this year’s big hits. We’re seeing it used as a single colour fade to white transition that invokes a sense of calm, as well as a multi-colour, rainbow blend to grab your attention. Either way, gradient colour is being used across the spectrum of colour, including brights, neons, neutrals and naturals. If you want to try this yourself, grab a colour wheel and use the colours next to each other (rather than opposite) for a less jarring effect on the eye.
Building on two trends from 2018 – minimalism and hand-drawn illustrations – this year’s flat illustrations can give thanks to Microsoft, Apple and Google for their popularity. All three tech companies have released versions of flat illustrations in the past five years. Simple in design, without complex colours, highlights or shadow effects, this two-dimensional drawing style harks back to the old cartoons before the days of CGI. Read our 10 Free Image Resources blog post to source flat illustrations for your labels.
Black and White designs
There’s a reason black and white is a classic design. It’s elegant, yet powerful and incredibly versatile. Lending itself to the other trends of the year – minimalism and gradient colour – black and white can be used to represent both simplicity and complexity in design. This year sees it paired regularly with neutrals such as brown paper and cardboard, to introduce a more natural look.
With designs for packaging and labelling having a definite focus towards minimalism, it’s time to let the words on your products have the spotlight. No longer playing second string to icons and images, big letters and bold typography are drawing the eye to the heart of the product – your brand – and helping to build its identity quicker. Remember, when using bold typography, keep everything else simple. You can’t have too many competing features.
If you’re looking for further inspiration for your labels and packaging, head to our Inspirations page and see what our customers are creating. If you want more information on creating customised labels for your brand, we’ve got all your questions covered on our FAQ page.