As the Christmas season descends, it’s not just Santa’s elves that are busy making and wrapping presents. There’s a whole industry of suppliers preparing for their busiest time of the year. So we’ve put together five strategies that will help your gifts be remembered and inspire customer loyalty into the new year.
Now’s the perfect time to lift your branding to the next level with some customised labels. Order a short print run of yuletide stickers you can place on your gift boxes, or spread the Christmas cheer by dressing up your mailing labels with a festive image. (Our 10 Free Image Resources can help you find something suitable.)
Or maybe you’re really throwing yourself into the spirit of the season by having a stall at some pop-up Christmas markets. You’ll want to make sure your customers can find you afterwards, so have plenty of business cards to hand out with all your up to date details, including your socials.
Make sure your gifts arrive in one piece and bring a smile to people’s faces. How you wrap your packages says a lot about your business, and goes a long way towards building a good brand.
Start by taking a look at all the materials you’re using to wrap and send your parcels and see if there’s ways to get the edge on your competition. Are there environmentally friendly packing beads you could be using? What about gift boxes made from recycled materials? Are your mailing labels a handwritten scrawl or printed out and easy to read? These small changes can have a huge outcome on your repeat business.
The Finer Details
As the saying goes, “It’s the little things that count”. And this is particularly true when it comes to purchasing products at Christmas time. When everybody is rushing around and stressed about buying presents and preparing a small feast, the supplier who makes life a little easier will stick in the mind for a lot longer. It can be something as easy and inexpensive as adding a free gift tag with every purchase. Or you can take it a step further and include free or gold coin donation gift wrapping with branded paper (perhaps choose a charity for those gold coins for an extra dose of festive cheer).
It’s a lot easier to keep an existing customer than it is to find a new one. So think about how you can say thank you to your loyal customers throughout the year. A simple way is to have some cards printed that offer a percentage discount off their next purchase. But what about new customers you make during the Christmas period that you want to keep well into the new year? Loyalty cards work well, either displayed in store or included in their order with a note of thanks.
Besides increasing sales, the holiday season is a great opportunity to connect with your customers and build a community. If you’re selling at a market, ask your customers to connect with you on social media and take a picture with them. If that’s a tad too familiar for you, ask them to sign up for your newsletter (maybe even hand one out), but tell them what and how often they can expect to hear from you. And while you’re talking to them, it’s let them know where and when they can find you at the next market.
It’s not hard to leave a good impression during the festive season. All it takes is a little communication, professional presentation, and a little bit of planning.