About the same time Australia fell in love with home renovation TV shows, we also fell in love with the stylish simplicity of the decorative candle.
But they’re no longer purely decorative. When they were first introduced to our living rooms, they may have been something of a collector’s piece – to be looked at, but not lit. These days, however, the decorative candle has evolved into scented sensations for almost every occasion, and there seems to be no sign of demand dwindling.
So, if you’re a boutique candlemaker looking to stand out in a crowded market, you know how important presentation is to your product. It’s the first thing that most people see, so make sure your labels and packaging reflect the quality of your products.
Here are our tips for creating high quality labels for your candles.
Labels and packaging are a part of your brand story, so their design needs to accurately reflect your products. Not that long ago, you would have needed the services of a graphic designer to create eye-catching labels for your products. These days, the better label printers have easy-to-use templates that allow you to upload your logo, colors and wording to make your labels a part of your branding. Here’s a few of our examples.
If design isn’t your kind of creativity, you can still get a graphics person to create your labels to size and then upload them into the online label creator software, so you can print them off when you need them.
It seems like such a simple thing, but choosing theshape of your label is an important part of branding your candles. You need to consider if you’re a traditionalist who likes a square/rectangular label, or do you want a modern twist with an elongated oval? Or maybe you would prefer something with a patterned edge over a straight one. Whatever you choose, you’ll want to make sure that the shape is a reflection of your brand’s personality.
What exactly do we mean by this? Well, if your brand is about clean, crisp lines and bold type, it wouldn’t sit well on a scalloped label that looks like a flower. Similarly, if your lettering is brushstroke or calligraphy this wouldn’t be the best label to choose as it would make the design look ‘busy’.
A great way to see how this works is to go and look at some big brands you admire and see how they use different shaped labels to enhance their brand presentation. Or head to our inspiration page and see what other customers are creating.
Once you’ve decided on the shape of your labels, you’ll then need to work out what size you need them to be. When making your selection, there are three main things you need to consider:
- The size and shape of your candle jars, so you know how much surface area you actually have to cover
- How much you fill your jars, as this will impact on where you place the label for the overall look
- How much information you want to include on your labels such as logo, business name, scent name.
After you’ve taken these into consideration, you also need to think about proportion when it comes to choosing your label size. This means striking the right balance between the amount of printing and clear space on the label so you can clearly see and read what’s written, and the amount of space around the label so that it doesn’t look too small or too big for the jar.
The last consideration when choosing the labels for your candles is the finish you want them to have. Gone are the days of only matt option. These days you can choose the following:
Of course, the finish on your label will depend firstly on the other features you’ve selected to this point, but secondly, on the type of jar you’re using. By this we mean if you use a coloured jar, you may want a clear label so you don’t lose this as a feature of your overall presentation. Another consideration for your material selection is where the candle will be used. For instance, if you’ve designed a scent that’s perfect for the bathroom or kitchen, you might want to consider a vinyl label that won’t be damaged if water is splashed on it. Alternatively, if your candle is to set the mood for an evening, you may want a pearlised finish to reflect nicely off any lights in the room.
So there we have it, four key steps to creating customised labels that will make your candles stand out. Of course, these steps aren’t just for your primary label. They can also be applied to your ingredients label either on the back or underneath the candle. Or the label you use to hold the tissue paper in place when you wrap it. Or the beautifully labelled box or bag you place it in to get it to your customer. The ultimate aim is to design your labels to that they complement your products, not distract from them.
If you’d like more information on how you too can create labels like these, we suggest heading to our FAQ page, where you’ll find the answers to most of your questions. If you’re looking for design inspiration, head here for real life examples on how our customers personalise our labels to help build their brand.